The customer required a high impact in-store promotional campaign to complement its marketing strategy for this blockbuster.
Our design team set about creating the blue prints for each of the products. Thanks to our excellent relationships with the key retailers, we knew exactly what to do to satisfy their stringent specifications. This meant that we were able to run common items in sync, minimising waste and ensuring exceptional brand consistency across all channels. This also reduced production time so that all items were distributed within 17 days from receipt of approved artwork.
RESULTS & WHAT THEY SAID
“Following the massive £45million success at the UK box office, The King’s Speech DVD and Blu-ray release has been a fantastic result, with sales eclipsing one million units in the first two weeks on release. A major part of this success is no doubt to the in-store point of sale activity. Lynx were a true partner on this release from providing the highest quality design, to the production and delivery implementation. They were with us every step of the way and their expertise and support were vital to the success of our highest profile and most successful release to date.” Kristin Ryan, Marketing Director, Momentum Pictures.